Did you see the July 19, The New York Times published the article “Job-Hunters, Have You Posted Your Resume on TikTok?
It is always exciting to see new ways of searching for jobs, and the theory behind the concept sounds great: A video resume lets the employer see, hear, and assess the candidate in terms of communication skills, personality, and charisma – all before the interview takes place.
Many people are surprised to learn that video resumes have been around since the 1980s. Initially, videos were produced on VHS tape. That concept did not work. With the advent of easy digital creation, distribution, and viewing, the market for video resumes has improved.
Video Resume Messaging versus Traditional Resume Messaging: What is the difference?
There is internet chatter about replacing traditional resumes with videos. But to produce a video resume, you have to create a script, which is, well, a resume. So, if you are writing a resume to create a video, why not have both?
The critical consideration for both traditional and video resumes is messaging: Highlight your accomplishments and the challenges you solve to hiring managers. For video resumes, link your drive to outcomes in an engaging manner. For traditional resumes, explain the impact of your accomplishments in financial and market terms. Think of it this way: The traditional resume is foundational to your story – it supports and validates your account. The video resume is the presentation of your story. The interview command/question “Walk me through your resume” should be the core of your video resume.
If video resumes have been around so long, why haven’t they taken off before?
The primary reason is that hiring companies already have methodologies and processes that work for them. The traditional resume in its digital format is the quickest, easiest, regulatory safe way to work with candidate information. A 3-minute video resume doesn’t sound like much, but we live in a world where the traditional resume has about 7 seconds to capture the reader’s attention. Unless there is a great reason to move to a 2- or 3-minute process, the shortest path to outcome is the company solution. Also, an excellent traditional resume can be age, disability, and gender-choice neutral – important regulatory considerations for large employers.